Action, a non-food discount store

Action, a non-food discount store

Put on some sunscreen first, then hop in the water!

Together with Action, Sunny Paul is committed to promoting effective sun protection. In the summer of 2026, sunscreen stations featuring Action’s branding were set up at popular locations throughout the Netherlands, such as swimming spots. There, anyone could apply sunscreen from Action’s private label, Zenova (SPF 50), for free. In total, visitors applied sunscreen more than 191,000 times.

Zwei ältere Frauen cremen sich lachend die Arme mit kostenloser Sonnencreme ein, neben einer blauen Sonnencreme-Spendersäule von Action mit Zenova-Sonnencreme LSF 50 in einem sonnigen Park
Sonnencreme-Station im Action-Design mit kostenloser Zenova-Sonnencreme (LSF 50) an einem Freibad
Mädchen trägt ein Kleinkind auf dem Arm, das seine Hand in die Öffnung einer blauen Sonnencreme-Spendersäule von Action mit Zenova-Sonnencreme LSF 50 hält, an einem sonnigen Badeplatz

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© 2026 Sunny Paul Sunscreen | webshop: Wilje Online