Toy retailer Intertoys

Toy retailer Intertoys

Playing is the best thing there is—but make sure you’re well protected!


Summer means long days outdoors, lots of fun playing, and plenty of sunshine. Children, in particular, who play outside for hours on end, need good sun protection. That’s why we’re partnering with the Dutch toy retailer Intertoys to raise awareness among families about the importance of applying sunscreen.

After distributing over 100,000 free samples in 2025, the sunscreen stations from Intertoys and Sunny Paul will once again be available this year (2026) at numerous locations throughout the Netherlands: from the Leisurelands theme parks to the Julianatoren children’s amusement park and large adventure playgrounds. In just the first two months, more than 50,000 free applications were distributed.

Two women are applying sunscreen at a sunscreen station set up by the non-food discount store Action in a park

Action, a non-food discount store

A woman applies sunscreen at a sunscreen station set up by the city of Utrecht, which provides information on how to cope with the heat

City of Utrecht

Drie juichende hockeymeiden met de tekst: Smeer je in en blijf gezond!

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